CONTACT:

Hilary Chalmers

GreystonePartners/ 845.223.1950

hilary@greystonepartners.net

Christine Buckley

OSRAM SYLVANIA/ 978.750.2419

christine.buckley@sylvania.com

FOR IMMEDIATE RELEASE

InfoComm Booth #1819

OSRAM UNVEILS NEW UNISHAPE TECHNOLOGY FOR P-VIP PROJECTION LAMP SYSTEMS AT INFOCOMM 2005

Constant improvements in lighting products keep pace with the dynamic audiovisual projection market.

LAS VEGAS, NV (June 8 - 10, 2005) - OSRAM, the lighting leader, is unveiling its new UNISHAPE(tm)  technology for its OSRAM P-VIP(r) super high performance projection lamp systems at InfoComm 2005, in booth #1819. OSRAM is first to the market with this unique technology which provides a significantly improved method of contrast enhancement for rear projection televisions (RPTVs) as well as for front projectors, while also utilizing the digital light processing (DLP) system of OSRAM's longtime industry partner, Texas Instruments.

"OSRAM is constantly striving to develop lamps that enrich the public's viewing experience," said Bob Horner, display systems business unit manager at OSRAM NAFTA. "Our family of P-VIP lamps with the added UNISHAPE technology will improve the position of RPTVs against plasma technology, advance overall viewing performance and ultimately help lower the cost and complexity of DLP projection as it continues to be globally adopted."

All OSRAM Display/Optic P-VIP lamps (100W - 300-watt) are available in a variety of elliptical and parabolic reflector designs and are ideally suited for front and rear projection microdisplay applications, large-screen multimedia presentations, cinema projection (film and digital), and data display applications. Their average rated service life, between 2,000 and 10,000 hours, leads to reduced maintenance and replacement costs for customers.

The lamp family offers extremely short electrode gaps and exceptionally high brightness levels, also making them the ideal light source for etendue limited DMD, LCD and LCoS microdisplay applications. OSRAM's P-VIP lamps come equipped with electronic drivers and user-defined software.

Moreover, OSRAM's UNISHAPE can be used with several lamp types and wattages, and has no adverse effect on lamp life.  Depending on the particular projection system design, OSRAM's UNISHAPE technology can increase the overall system efficiency allowing lower lamp wattages to produce similar performance to non-UNISHAPE systems.

Samples of OSRAM's P-VIP lamps with UNISHAPE technology are currently available.  Regular production will begin in October of 2005.

About the North American OSRAM Display/Optic Division and its parent, OSRAM SYLVANIA:

OSRAM Display/Optic is a division of OSRAM GmbH, headquartered in Berlin, Germany.  The Display/Optic division employs 1,300 people worldwide and manufactures over 500 different halogen and discharge lamps in Germany, the U.S., Mexico, Japan and Czech Republic. Throughout the world, the Display/Optic division markets its products under the OSRAM brand name. 

Paul Caramagna is vice president and general manager of the NAFTA region, which covers the United States, Canada and Mexico and is headquartered in Danvers, Massachusetts.

This designation as a global operating division recognizes that OSRAM Display/ Optic's marketplace is ever changing and extremely fast moving.  Under the OSRAM brand name, the division produces innovative products to fulfill the needs of very diverse markets including display systems, entertainment, cinema, semiconductor and medical.  

Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American subsidiary of OSRAM GmbH.  Together with our parent company, we are the second-largest lighting and materials enterprise in the world, serving customers in more than 140 countries.  We manufacture and market a wide range of lighting products, including automotive, electronic and magnetic ballasts, and precision materials and components for industrial and commercial users, original equipment manufacturers and consumers, sold primarily under the SYLVANIA brand name, but also under the OSRAM brand for specialty lighting applications.  For further information, please refer to our Web site at www.sylvania.com.

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