CONTACT: Christine Buckley 
OSRAM SYLVANIA/978.750.2419
christine.buckley@sylvania.com

Colleen Applebaugh
OSRAM SYLVANIA/978.750.2763
colleen.applebaugh@sylvania.com

FOR IMMEDIATE RELEASE
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OSRAM SYLVANIA RECIPIENT OF
59TH PRIMETIME EMMY® ENGINEERING AWARD
HMI Metal Halide Technology Honored by Academy of Television Arts & Sciences

Orlando, Fla. (Nov. 16, 2007) – OSRAM SYLVANIA was honored by The Academy of Television Arts & Sciences for its HMI® Metal Halide Lamp Technology on Saturday, Sept. 8 in Los Angeles with a Primetime Emmy® Engineering Award. On behalf of the company, Robert Crowell, National Sales Manager, accepted this highly regarded award in recognition of outstanding achievement in engineering development. 

Designed in 1967 by Dr. Bernard Kühl and Mr. Alexander Dobrusskin, OSRAM HMI lamps offered a safe alternative to the dangerous and widely used carbon arc lights of the time.  The technology has since gone on to become a mainstay in the television production industry.  OSRAM HMI lamps are powerful, compact discharge light sources that replace the sun, bringing ideal exterior daylight conditions to indoor studios and make exterior locations look like high noon any time of the day or night. Their robust base design and tolerance to high operating temperatures satisfy the demands of modern TV and film , especially in outdoor applications.

 “We are extremely excited and proud to receive such a prestigious award from the Academy of Television Arts & Sciences.  In 1967, the OSRAM HMI lamp was considered cutting edge technology revolutionizing the film and studio business.   It appears that after all this time and with continuous improvement and development, OSRAM HMI lamp technology is still considered to be cutting edge technology,” Rick Laird, North American Business Unit Manager, Entertainment, OSRAM SYLVANIA Display/Optic Division, said.

“Primetime Emmy Engineering Plaques are given for achievements that exhibit a high level of engineering and are important to the progress of the television industry,” John Leverence, Senior Vice President of Awards for the Academy of Television Arts & Sciences, said. “The committee was particularly impressed by the safety features of OSRAM SYLVANIA’s lamps, which made studio considerably less dangerous than the old carbon arc lights,” he added.

The HMI lamp made its first public appearance in 1969 when it was used to light the first color TV transmission in Germany.  At the 1972 Munich Olympics, the HMI was the lamp of choice for television broadcasts.  In 1988, OSRAM was awarded an OSCAR® by the Academy of Motion Pictures Arts & Sciences for the invention and continuous improvement of HMI light sources for motion picture photography.  One of HMI’s greatest performances came in 1990 when it was chosen to illuminate the wreck of the Titanic for the IMAX film Titanica.

OSRAM HMI lamps are found behind the scenes of countless commercials, movies, and television shows, including recent hits such as the CSI series, Desperate Housewives, The Unit, Big Love, NCIS, Deadwood, and 24.  These lamps are also used in news and sports broadcasts by major networks worldwide.

OSRAM HMI lamps are available in single-ended and double-ended versions with wattages ranging from 125-18000.  They provide high luminous efficacy, a long service life, excellent hot restart capabilities, mechanical robustness, and are dimmable.

The two newest additions and the most powerful in the HMI lamp family are the HMI 18000 W/SE/GX51 and HMI 12000 W/SE/GX51.With the newly developed robust GX51 base and innovative OSRAM XS Technology – withstanding pinch temperatures up to               
450ºC – these lamps meet the particularly high demands of modern film and TV , especially those of outdoor applications.

	OSRAM HMI single and double-ended lamps are the professionals' choice for exterior and interior daylight in TV and film production.
On behalf of the company, Robert Crowell, Display/Optic national sales manager, accepted the prestigious award from ER's Maura Tierney. Also in attendance from OSI was Dennis Knopf, southwest region sales representative.

 About OSRAM SYLVANIA:

OSRAM SYLVANIA is a leader in solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.

 About the Academy of Television Arts & Sciences:

The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. In addition to recognizing outstanding programming through its Primetime Emmy® Award, the Television Academy publishes emmy® Magazine and stages many industry-related programs, services and year-round events for the television community.