SYLVANIA 300


CONTACT: Kathy Brannigan 
GreystonePartners/917.647.4430
kathy@greystonepartners.net 

Jon DiGesu
OSRAM SYLVANIA/978.750.2700
jon.digesu@sylvania.com

FOR IMMEDIATE RELEASE



SYLVANIA INTRODUCES THE DOT•IT LED FAMILY
Three new bright ideas for wherever you need light

Loudon, N.H. (Sept. 16, 2007) – SYLVANIA brings personal style to with the new DOT•it™ LED family, a line of fun and practical everyday solutions. The Checker™, Light Bug, and Golden DRAGON™ will join the Classic DOT•it lights both online and on store shelves this fall. The DOT•it family features bright LED lights that are battery-powered and ready to shine wherever you need light.

A flashy personality and a love of water make the new DOT•it Checker light stand out.  Pressing it once produces a flashing light; press it a second time to produce a steady light. The DOT•it Checker light is waterproof to depths of up to nine feet and provides a unique accent light for vases, fish tanks, and even bathtubs. A magnetic backing also makes this DOT•it light an eye-catching note holder on both refrigerator and locker doors.  When the Checker needs to stay put, an alternate adhesive backing does the job.  The DOT•it Checker is both functional and decorative with five color options: red, blue, yellow, green and purple. 

The new DOT•it Light Bug can transform personal devices into bright LED flashlights. Only the size of a nickel, the Light Bug adheres easily to cell phones, MP3 players and car keys. Attached to the lining of a purse, the tiny light illuminates even the largest handbag. Simply press the face and release to turn the Light Bug on or off.  Available in black, white, green, blue and purple, the DOT•it Light Bug is always there to deliver bright, white light.  

No job is too big for the DOT•it Golden DRAGON, which features a high-powered OSRAM Opto Semiconductors LED. With both high and low beam options, the Golden DRAGON provides 30 times more light and covers eight times more area than a typical push-on light. The Golden DRAGON is housed in a sleek black, white or brushed stainless casing with a motion-activated on/off function. Battery operated and with no wiring required, the Golden DRAGON is easy to install and use. Dual magnetic and adhesive backings make the DOT•it Golden DRAGON the perfect light under cabinets, in closets and sheds, on boats and RVs, and anywhere else you need a super bright LED light.

Please visit www.sylvania.com for more information on the entire DOT•it family!

 


ABOUT OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit
www.sylvania.com.