SYLVANIA UNVEILS NEW SILVERSTAR ULTRA HEADLIGHTS
“See Farther. See Wider. See Better.”
Loudon, N.H. (Sept. 16, 2007) – OSRAM SYLVANIA will showcase two new product additions to its current line of SilverStar® ULTRA headlights at the New Hampshire International Speedway during the 2007 SYLVANIA 300 Race Weekend. Now available are the SilverStar ULTRA H7 and 9003/H4 headlights. You already know SilverStar ULTRA as a product that enhances driver safety, especially at night, and now these two bulb additions offer lighting upgrades for the most popular vehicle types on the road. These bulbs were developed to complement the current SilverStar ULTRA models: 9004, 9005, 9006 and 9007.
SilverStar Ultra headlights offer:
The whitest and brightest light available.
Up to 40 percent increased down-road visibility.*
Increased side-road visibility by approximately 50 percent.*
Up to 50 percent brighter light.*
*improvement when compared to worn standard halogen headlights. Actual performance may vary by product type, vehicle model and usage.
“OSRAM SYLVANIA is pleased to announce the development of two additional SilverStar ULTRA headlights supplementing our automotive lighting portfolio,” Alfred LaSpina, product marketing manager, OSRAM SYLVANIA, said. “We are proud to offer a product that enhances driver safety, especially at night, when the need for reliable, high-quality lighting is most crucial.”
A study by the Rensselaer Polytechnic Institute (RPI) found halogen headlights that produce a whiter light can help improve a driver’s reaction time and ability to see roadside objects at night. OSRAM SYLVANIA advises consumers to choose headlights that produce a whiter light such as SYLVANIA SilverStar ULTRA headlights.
Dim or misaligned headlights can make night driving dangerous. Here are some safety tips to help you stay safer on the road:
Change your headlights in pairs, before they burn out. Most headlights dim over time. Headlights should be replaced every other year for the brightest light.
Upgrade to high performance halogen lighting. SYLVANIA SilverStar Ultra headlights produce a brighter, whiter light. Studies have shown that whiter halogen lighting can improve your reaction time, increase your nighttime visibility and give you better roadside viewing.
Check your headlight alignment. Misaimed headlights can be distracting and dangerous. Ask your auto service technician to align them for you.
Clean your headlights regularly. Wash your headlights when you wash your windshield. You’ll see better and help prevent glare.
Make sure all your vehicle lights are working. Have a friend turn on your headlights and signal lights while you walk around the outside of your vehicle.
Pricing and Availability
SYLVANIA SilverStar ULTRA headlights are “plug and play” replacement bulbs that can be installed as easily as standard halogen bulbs. SilverStar ULTRA lamps have a suggested retail price of $49.99 USD for a pair, and are available at automotive retailers and mass merchants nationwide. For detailed SilverStar ULTRA product information and automotive lighting safety tips, visit www.sylvania.com/auto.
ABOUT OSRAM SYLVANIA
OSRAM SYLVANIA is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company’s global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 700 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. OSRAM SYLVANIA along with its affiliate, OSRAM Opto Semiconductors, designs, develops manufacturers and markets world-class automotive light sources including auxiliary, advanced halogen, light-emitting diodes (LEDs) and HID technologies for interior, exterior and forward lighting applications. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.
OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.