In the world of hospitality, lighting must accommodate guests as well as the bottom line. The success of any hotel depends on attention to details. In this highly competitive business, first impressions are critical. Hotel owners and operators must constantly strive to differentiate their properties, create a welcoming ambiance, serve their guests’ needs and increase profit margins while dealing with the present realities of increasing labor and utility costs.
There is no such thing as a “typical” hotel. There are properties of all types, ranging from cozy bed & breakfasts to downtown grand hotels to sprawling country club resorts and convention centers. The American Hotel and Lodging Association reported that in 2009, there were more than 50,800 properties* with just over 4.7 million rooms. 2009 hotel sales revenue topped out at just over $127.2 billion.Success means staying ahead of the competition in meeting and exceeding travelers expectations. From the business traveler seeking the amenities of the workplace, to the leisure traveler who wants to be pampered and entertained, today’s hotel guests are well educated in the range of options available to them and they comparison shop for lodging that measures up to their lifestyle. For hotel owners and operators, that success is measured by room occupancy, a result of:
Good lighting is a critical component of the profitability equation. The right lighting creates an atmosphere that welcomes guests, enhances their visit and invites them to return – in short it helps ensure continued revenues. At the same time, smart lighting choices can significantly lower energy consumption and operational costs.At OSRAM SYLVANIA, we see lighting as a valuable marketing tool that stimulates and maintains steady business. Our national account managers, commercial lighting engineers and sales professionals continually work to better understand your business and its changing needs. To help you reap all the possible cost benefits, our SYLVANIA Lighting Services organization will work with you to assess your current system and specify upgrade and replacement options, to further boost your profit margin. SYLVANIA lighting solutions will look as good to your guests as they do to your bottom line.
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