Measuring Success

In the world of hospitality, lighting must accommodate guests as well as the bottom line.

The success of any hotel depends on attention to details. In this highly competitive hospitality business, first impressions are critical. Hotel owners and operators must continually work to distinguish their properties, to create a welcoming environment, to satisfy their guests’ every need and to generate profit, while dealing with the present realities of increasing labor and utility costs.

There is no such thing as a “typical” hotel. There are properties of all types, ranging from cozy bed & breakfasts to downtown grand hotels to sprawling country club resorts and convention centers. The American Hotel and Lodging Association reported that in 2013, there were more than 52,529 properties* with just over 4.9 million rooms. 2013 hotel sales revenue topped out at just over $155.5 billion.

Success means staying ahead of the competition in meeting and exceeding your guests expectations. Lighting has a dramatic effect on how your facility is perceived by your guests. Good lighting is a critical component of the profitability equation. The right lighting creates an atmosphere that welcomes guests, enhances their visit and invites them to return – in short it helps ensure continued revenues. At the same time, smart lighting choices can significantly lower energy consumption and operational costs.