Measuring Success

In the world of hospitality, lighting must accommodate guests as well as the bottom line.

The success of any hotel depends on attention to details. In this highly competitive hospitality business, first impressions are critical. Hotel owners and operators must continually work to distinguish their properties, to create a welcoming environment, to satisfy their guests’ every need and to generate profit, while dealing with the present realities of increasing labor and utility costs.

Success means staying ahead of the competition in meeting and exceeding your guests' expectations. Lighting has a dramatic effect on how your facility is perceived by your guests. Good lighting is a critical component of the profitability equation. The right lighting creates an atmosphere that welcomes guests, enhances their visit and invites them to return – in short, it helps ensure continued revenues. At the same time, smart lighting choices can significantly lower energy consumption and operational costs.