New or upgraded lighting is a key component in the sales process.There’s an old saying in the retail business; “The longer you keep a customer in your store, the more likely they’ll buy something.” To capitalize on this fact, smart retailers have turned to “lifestyle marketing”, providing shoppers with a variety of social, inspiring, interactive and meaningful in-store experiences to encourage browsing, excite them visually and increase the likelihood of a sale; perhaps additional sales. Good store lighting creates excitement that conveys an impression and image about the retailer, supports key elements of the retailer’s marketing strategy, imparts a sense of value and worth to merchandise and, most importantly, helps set the retailer apart from the competition. It’s critical therefore, that store owners and operators understand how their choice of lighting can have a direct effect on their sales performance as well as their, overhead, energy and disposal/recycling costs. Change your lighting and you can simplify your lighting layout. Fewer lamp types, standardized wattages and fewer luminaires in the store translates into big energy savings, extended maintenance intervals and reduced labor costs. Because many stores operate seven days a week, even a simple improvement will net big savings, savings that will pay for the system in the years ahead.
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