A well lit retail environment makes for a positive shopping experience and encourages customers to make purchase decisions. Think of lighting as you would any other marketing or sales promotion tool in your store. It should:
Good retail lighting design is a balance between the following three areas:
Regardless of the space or area being illuminated, the design scheme usually employs a “layered” approach, combining the three basic categories of lighting:
Lighting solutions for each store will vary depending on the target market, store concept and functional needs of the space. Low End (e.g. discount/overstock warehouses, mass merchandisers, wholesale clubs, supermarkets, “big box” retailers) They typically take a singular approach to lighting with symmetrically placed luminaires for uniform illumination.
Middle (e.g. department stores, large bookstores, better mass merchandisers, grocery superstores) Balances general lighting systems with accent lighting for key merchandising areas
Note: Stores within any of these broad categories may have a distinctive image or design “theme” that breaks many of the commonly accepted lighting design standards and includes lighting systems such as: LEDs, neon, fiber-optics, theatrical and effects generators; anything that helps motivate the consumer.
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