A well lit retail environment makes for a positive shopping experience and encourages customers to make purchase decisions. Think of lighting as you would any other marketing or sales promotion tool in your store. It should:
Good retail lighting design is a balance between the following three areas:
Regardless of the space or area being illuminated, the design scheme usually employs a “layered” approach, combining the three basic categories of lighting:
Lighting solutions for each store will vary depending on the target market, store concept and functional needs of the space.
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