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OSRAM SYLVANIA and Relationship Experts Shed Light on Setting the Mood for Valentine's Day
LIGHTIFY On or Off Sweepstakes to Award $1,000 Gift Card towards a Perfect Romantic Evening
February 4, 2015 Author: Media Relations
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Danvers, Mass. (February 4, 2015) – It’s no surprise light can help set the right mood, but for this Valentine’s Day, North American lighting leader OSRAM SYLVANIA has partnered with top relationship experts Laurie Davis, Founder of eFlirt and author of Love @ First Click: The Ultimate Guide to Online Dating, and Thomas Edwards, Jr., Founder of The Professional Wingman, to offer mood-setting tips and the chance to win a $1,000 gift card to enhance the romance. 

OSRAM SYLVANIA didn’t leave all mood-setting tips to just the experts. The lighting leader’s new OSRAM LIGHTIFY™ is a portfolio of cost-effective indoor and outdoor lighting products that can be controlled and automated via the LIGHTIFY app on your mobile device.  From changing lighting color to dimming to simply switching lights on and off, LIGHTIFY helps you set the mood for any occasion.  Read on for Davis and Edwards’ finest tips that can help make for a memorable Valentine’s Day:

  • Davis, Tip 1: When you change the body language between you and your partner, it creates a different mood and connection.  This Valentine’s Day, instead of watching a movie on the couch together, grab cooking utensils and make dinner together!  Top off the night by slow dancing in your living room.

  • Davis, Tip 2: Teenage traditions are still fun even when you’re in a committed relationship and well past those teen years.  Thomas and I still ask each other out on proper dates.  Even though I know he will say yes, it helps build anticipation and reminds us to make each other feel young even when we’ve been together for ages. 

  • Davis, Tip 3: Think of your partner first if you are the one planning Valentine’s Day.  While they might not be the most romantic fare, hamburgers really make Thomas happy.  I’ll pick up greasy burgers and a nice bottle of red wine, and I’m always guaranteed a smile and light-hearted mood for the rest of the night!

  • Davis, Tip 4: As we all know, color can affect your mood and emotions dramatically.  Use LIGHTIFY smart connected lighting kits and app to set the color of your LED lights in your home to match the mood you want to be in.  On Valentine’s Day morning, I’ll want blue lighting to help us wake up and be alert, but then I’ll switch to red lighting that evening, when I want to evoke passion.

  • Edwards, Tip 1:  Enhance the five senses.  Your partner can become fully immersed in the environment when each sense is stimulated, allowing them to feel the emotions that come with each sense and associate those emotions with you.

  • Edwards, Tip 2:  Hearing music can put your partner in almost any mood, from relaxed to seductive to loving.  For our living room dances, Laurie and I will turn off the lights or change them to a soft red with the LIGHTIFY Flex RGBW, and dance to a soundtrack that I carefully curated, highlighting our favorite songs since we’ve been together.

  • Edwards, Tip 3: Scent is very powerful because one whiff can tap into millions of memories.  If you and your partner have specific romantic memories tied to smell, it can really amplify the mood.  One day, Laurie noticed I was wearing cologne I used to wear when we started dating.  It made her reminisce about the early days of our relationship, which brought a smile to her face.

  • Edwards, Tip 4: Surprisingly, what you wear can be another way to help set the mood. When you wear something that looks good and you will confident in, you will project that confidence, alluring your date even more.  It’s the subtle touches on Valentine’s Day, those favorite cufflinks or that new necklace, that can take it from any normal night to a truly special one.

“The most important thing to remember this Valentine’s Day is to have fun and enjoy your partner’s company first and foremost,” said Davis.  “And keep the romance going after Valentine’s Day, too!” added Edwards.

As Davis and Edwards mention, LIGHTIFY can help you set the mood with lights on—flirty, fun, relaxed— or off.  And speaking of on or off, OSRAM SYLVANIA wants to hear from America: Do you like the lights on or off?  From now until February 10, 2015, cast your vote (on or off) on Twitter with the hashtag #LIGHTIFY.  Your tweet will enter you for a chance to win a $1,000 American Express gift card and a LIGHTIFY Starter Kit to help make a perfect Valentine’s Day. For full rules and regulations, visit

Check here to see just how LIGHTIFY can set the perfect lightscape for Valentine’s Day.  

The OSRAM LIGHTIFY lighting system begins with a wireless Gateway that can be plugged into a standard wall outlet, and wirelessly syncs with the existing WiFi network in your home or business.  Other gateways require plugging the device into a router, taking up spots and limiting you to where the gateway can be placed.  With LIGHTIFY, you can place the Gateway anywhere you want. 

The Gateway connects to LIGHTIFY devices (up to 50 per each Gateway) via the ZigBee Home Automation standard.  Initial products include a true A19 Tunable White 60W replacement LED bulb which delivers over 800 lumens, unlike other 60W replacements that offer less lumens and therefore less brightness.  It has an adjustable color temperature, meaning it can go from a warm 2700 Kelvin light up to a 6500 Kelvin cool white, at any dimness level.  In addition, there are flexible, color changing, indoor LED light strips.  Now for the first time, consumers can also benefit from that same color control functionality outdoors with Gardenspot Mini RGB LED lights, perfect for enhancing any landscape.  Also available will be an A19 60W replacement RGBW LED bulb, which can provide up to 16 million colors to match a scene or mood, and also has tunable white functionality. 

The free, user-friendly LIGHTIFY App, which runs on Apple iOS7 or above and Android 4.1 or above, offers a variety of practical and playful options to control the lighting system and is simple to use, convenient and secure.  With the app, you can choose colors, set personal lighting scenes, color match the lighting to a picture on your mobile device, or pre-set various schedule-based lighting features at any time from any place in the world via an Internet connection. The app and system also offer features that allow you to group bulbs together so you can control a whole room at once, rather than having to individually change each lamp in a living room, for example. 

The OSRAM LIGHTIFY Starter Kit includes the wireless Gateway and an A19 Tunable White 60W replacement LED bulb and has a MSRP of $54.99.  Additional bulbs are available for a MSRP of $29.99.  The LED Flex RGBW and Gardenspot Mini RGB have MSRPs of $64.99 and $79.99, respectively.  Gateways and extension packs for the LED Flex RGBW and Gardenspot Mini RGB have a MSRP of $29.99.  LIGHTIFY kits, bulbs and expansion packs are available for pre-order on and will be also available in Q1 2015 on and other major retailers.  The A19 60W replacement RGBW LED bulb will be available later this year.  All products come with a two-year warranty.

For more information about OSRAM LIGHTIFY, visit


OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America.  As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Danvers, Massachusetts. For more information, visit or follow us on Facebook and Twitter.

OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
LIGHTIFY is a trademark of OSRAM GmbH.
All other trademarks are those of their respective owners.​