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Danvers, Mass. – North American lighting leader OSRAM SYLVANIA is proud to introduce a new educational campaign to help consumers learn about their lighting choices. The phase-out of the popular 40- and 60-watt incandescent light bulbs went into effect on January 1, 2014, so many consumers will need guidance as they replace their traditional incandescent bulbs. Featured on www.sylvania.com/lightingchoices, this campaign is designed to help consumers better understand the halogen, compact fluorescent (CFL) and LED lighting options available to them.
Although legislation prohibits the manufacturing of these incandescent light bulbs, retailers can still sell their remaining stock of bulbs. According to the recent OSRAM SYLVANIA Socket Survey results, an annual measure of public attitudes and awareness of lighting technology and legislation, only 40 percent of Americans were aware of the phase-out of 40- and 60-watt light bulbs, and as such, many consumers will feel the impact more as retailers’ bulb supplies begin to dwindle.
Sixty-five percent of consumers say they plan to switch to more energy-efficient lighting technologies in response to the legislation. For more information on the alternative lighting choices available to consumers and additional educational resources from OSRAM SYLVANIA, please visit www.sylvania.com/lightingchoices.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.
OSRAM is a registered trademark of OSRAM GmbH.
SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.
All other trademarks are those of their respective owners.
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