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North American lighting leader OSRAM SYLVANIA was honored at the recent Electro-Federation Canada (EFC) Marketing Awards Program, which recognizes organizations demonstrating marketing excellence and innovation within the Canadian electrical manufacturing and distribution and electronics industry. OSRAM SYLVANIA won the Merchandising & Display Award in its category for its distributor merchandising program that highlights its LED retrofit portfolio. Since January 2014, OSRAM SYLVANIA has delivered 57 demo kiosks to distributor branches across Canada, with 13 more requested. The result of this program has increased customer awareness, engagement and interaction with OSRAM SYLVANIA products.
The team at OSRAM SYLVANIA created an interactive display kiosk that would be nimble and flexible to accommodate for the changes in LED retrofit technology. Designed to assist in capturing the attention of the branch walk ins and end users to engage in dialogue with the distributor counter personnel, this format has allowed for guaranteed interaction with sales staff to educate customers on OSRAM SYLVANIA products and facilitate selling.
“At OSRAM SYLVANIA, innovation is a part of our DNA, whether it is regarding our products or how we support our customers,” said John Preville, CEO, OSRAM SYLVANIA LTD. “We have developed a great solution and opportunity for our distributors to best showcase our LED retrofit lamps to grow their businesses, and we are proud to receive this award recognizing our team’s hard work.”
The eye catching kiosk incorporates OSRAM SYLVANIA’s corporate brand identity which includes brand colors, logo and the positioning “Light is OSRAM.” The additional messaging on the slide out shelving units are channel strips that indicate the technology being showcased. This allows the customers to learn more about the products being demonstrated by using the built-in tablet that directs users to the company website to see the specs of the products, warranty information and vertical market segments, or to learn more about the company. The unit also plays videos that showcase installs of a variety of products including the SYLVANIA ULTRA RT6/RT8 Recessed Downlight Kit, SYLVANIA ULTRA Light Disk LED Recessed and Surface Mount Downlight Kit, and OSRAM SubstiTUBE® IPS T8 LED lamp, in addition to a video providing an overview of innovation at OSRAM.
The EFC is a national, not-for-profit industry association that represents over 250 member companies that manufacture, distribute and service electrical and electronics products in Canada, with EFC members contributing over $10B to the Canadian economy and employing approximately 40,000 workers in more than 1,200 facilities across the country.
ABOUT OSRAM SYLVANIA
OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services, specializing in innovative design and energy saving technology, the company sells products for homes, businesses and vehicles under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The company's portfolio covers the entire value chain of components, ranging from lamps, control units and optical semiconductors such as light-emitting diodes (LED) to luminaires, light management systems and lighting solutions. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts. For more information, visit www.osram-americas.com or follow us on Facebook and Twitter.
OSRAM of Munich, Germany is one of the two leading light manufacturers in the world. The company's portfolio covers the entire value chain from components – including lamps, electronic control gear and opto semiconductors such as light-emitting diodes (LED) – as well as luminaires, light management systems and lighting solutions. OSRAM has around 34,000 employees worldwide and generated revenue of more than €5.1 billion in fiscal 2014 (ended September 30). The company's business activities have been focusing on light – and hence on quality of life – for over 100 years. The company was listed on the stock exchanges in Frankfurt and Munich on July 8, 2013 (ISIN: DE000LED4000; WKN: LED 400; Trading symbol: OSR).
Additional information can be found at www.osram.com.
OSRAM and SubstiTUBE are registered trademarks of OSRAM GmbH. SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc.All other trademarks are those of their respective owners.
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