SYLVANIA Lighting by LEDVANCE Spreading Light Across The Nation With The Be The Light Campaign!
Nominate someone who lights up a room today to be rewarded for their positivity.
January 18, 2017
Auther: Media Relations

Wilmington, Mass. – Holding the elevator for a stranger.  Buying a coffee for the next person in line.  Cheering up a friend who is down.  Giving a warm smile while working the drive-thru window.  Doing a podcast that makes people laugh during their long commute.  These are just some of the little ways people who “Be the Light” make our country a brighter place.   LEDVANCE is working with the Be the Light Campaign to issue a call to action to find and recognize people who give off positive energy and joy, and reward them for spreading light.  In North America, LEDVANCE offers SYLVANIA advanced LED lamps as well as a wide range of traditional light sources, standardized luminaires and connected lighting solutions.

Starting today through February 10 at www.sylvania.com/BeTheLight, you can nominate anyone who exemplifies what it means to “Be the Light” as a way to thank that special person that makes your day brighter.  Examples could include a person who exudes positivity, is always willing to help out when needed, or is an inspirational role model.  You could nominate a friend, family member, co-worker, anyone you know, or even yourself as a way to inspire others.  Out of the nominations, 50 people who best embody the “Be the Light” concept will receive a Thank You Gift that includes a $50 Amazon Gift Card and SYLVANIA lighting products.  If your nominee is selected, we will reward you with a $10 Amazon Gift Card and lighting products too!  Starting on National Random Acts of Kindness Day (February 17), these selected stories of light-hearted people will be shared online with the hope they will ignite a movement toward positivity and help inspire others to Be the Light. 


“The Be the Light Campaign emphasizes the profound impact small acts that spread light have on individuals and communities.  SYLVANIA lighting has been illuminating homes and businesses for over a century, and by joining this cause now we want to shine a light on people who Be the Light, meaning people that are a source of positive energy for those around them,” said David Geyer, Head of Brand Management - US and Canada, LEDVANCE.  “With the start of the New Year, now is the time to set the tone for 2017 by encouraging light and positivity.”  


“Be the Light is focused on the importance of hope.  We believe that mental health is just as important as physical health, and that small moments of kindness can alter the course of someone's day.  These can have a rippling effect that positively impacts more and more people over time,” said Melissa M. Syler, founder of the Be the Light Campaign.  “Working with LEDVANCE’s SYLVANIA lighting team, we invite the nation to be an agent of change.  Be a part of something larger than yourself.  Be the Light.”  




LEDVANCE GmbH is a fully-owned subsidiary of OSRAM GmbH and is one of the world's leading providers of lamps for professional users and retail customers.  In North America, LEDVANCE LLC offers SYLVANIA advanced LED lamps as well as a wide range of traditional light sources, standardized luminaires and connected lighting solutions.  The SYLVANIA brand leadership in the industry is a result of a proud legacy of over 100 years of lighting experience and paves the way for future success.  LEDVANCE is active in more than 120 countries and had approximately 9,000 employees as of 1 July 2016. In the 2015 fiscal year the general lighting lamps business amounted to around 40 percent of OSRAM turnover or approximately two billion Euros.


OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back about 100 years. The product portfolio includes high-tech applications based on semiconductor technology such as infrared or laser lighting. The products are used in highly diverse applications ranging from virtual reality, autonomous driving or mobile phones to smart and connected lighting solutions in buildings and cities. In automotive lighting, the company is the global market and technology leader. Based on continuing operations (excluding Ledvance), OSRAM had around 24,600 employees worldwide at the end of fiscal 2016 (September 30) and generated revenue of almost €3.8 billion in that fiscal year. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at www.osram.com.


Glen Gracia


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